Experience

WireWheel

Creative Director

2019  Present

  • Over 12 months, design efforts via marketing partnerships contributed to 6,100 new leads, 330 opportunities (56% of all opportunities), $13m in pipeline, and $1.125m of closed won revenue 
    (75% of total closed won revenue)

  • Defined WireWheel’s visual identity including brand guidelines, template construction, collateral creation, and website redesign, while partnering with UX/UI to integrate design across the software platform to ensure a seamless and cohesive brand experience, contributing to a $15m interim funding between investment rounds

  • Coordinated, branded, promoted, and executed first annual virtual Privacy Technology Conference with nearly 1,500 attendees resulting in close to 400 new leads

  • Interviewed, hired, onboarded, trained, and managed marketing staff and design contractors 

  • Developed roadmap for creative department including MBOs, weekly sprints, and the creation of a marketing calendar to aid in sales enablement and company-wide planning

  • Collaborated with Marketing, Product, Sales, and Senior Leadership to establish go to market strategy for products, solutions, and thought leadership pieces

  • Managed relationships and initiatives with external social media, SEO, web development and video agencies including project management, creative direction, review cycles, and deployment

Guidehouse, formerly known as PwC Public Sector

Senior Graphic Designer

2018 2019

  • Managed brand transition from PwC Public Sector to Guidehouse, setting timelines and strategies for implementation while expanding and maintaining brand guidelines, and serving as contact for creative counsel and leader of visual identity adoption on all marketing collateral and proposals

  • Reviewed marketing/proposal documents for brand, design, and best practice compliance while participating in marketing efforts, proposal development, and deliverables for multi-million-dollar contracts

  • Engineered technical templates, asset libraries, and training documentation for company-wide use to promote consistency and efficiency across, content, styles of deliverables, and use cases

  • Assigned projects across seven designers while also managing three contractors

CEB, now Gartner

Senior Graphic Designer

2017 – 2018

  • Department lead for a team of 30 designers for campaigns and environmental design processes where tasks included creation and implementation of trainings on environmental design, creative process, concept explorations, industry best practices, vendor prepping, and production processes

  • Conducted ongoing design reviews for junior designers and peers through creative direction informed by user experience for major print, digital, and conference campaigns

  • Project managed multi-faceted campaigns, with hundreds of assets for a team of six designers, coordinating across departments and reassessing strategies as business priorities changed

  • Mentored 20 junior designers on technical and non-technical topics, ranging from creative approach to project and relationship management skills

Graphic Designer

2014  2017

  • Worked under brand guidelines, and in collaboration with Web, Multimedia, and Print Production teams, to create a variety of collateral for global marketing campaigns, quarterly magazines, infographics, conference signage, web graphics, web portals, interactive experiences, and
    sales presentations

  • Project managed 5-10 projects weekly in a fast-paced environment through kick-offs, check-ins, critiques, pre-planning, scoping, creating timelines, establishing cost estimates, and driving internal clients to meet deadlines on budget 

  • Implemented a new brand strategy across all deliverables, including rebranding existing materials as well as creating new artwork assets, templates, and graphic libraries for use across the design team and firm wide

  • Managed new project queue and accurately aligned designers by evaluating team workload and capacity through collaboration with global teams (UK, India, South Africa, Australia) 

The Design Minds

Graphic Designer +

Junior Exhibit Designer

2011  2014

  • Developed concepts and designed graphics for exhibits, displays, case layouts, waysides, wayfinding strategies and signage ranging from history museums to visitor centers

  • Coordinated production files with printers and fabricators to meet submission processes

  • Organized case layouts for artifacts and display objects

  • Constructed scale models and oversaw sample quality and installation processes on site

Freelance

Graphic Designer + Project Manager + Account Manager

Business and Beverages Podcast 2020

  • Developed and created branding materials for business oriented podcast series including logo, and social media templates

Amakihi Boutique  2020

  • Developed and created branding materials for accessory store including logo, thank you notes, and business cards

Causeway Leadership, LLC  2019 – 2020

  • Designed templates, teaching materials, and handouts for leadership development and consulting services

Jolt Recruiting  2017 - 2020

  • Developed and created branding materials for boutique recruiting firm including logo, stationary set, and business cards

Sugar and Pop Old Fashioned Kettle Corn 2018

  • Developed and created branding materials for mom and pop kettle corn food truck including logo, stationary set, and business cards

New York State Vehicle and Traffic Law Quickchart  2013 – 2017

  • Designed NYS Vehicle and Traffic Law Quickchart book, ads, and branding; maintained content quarterly

Schultz Wedding Package  2012

  • Designed save the dates, invitations, and RSVP cards as well as info graphics for various printed elements

Reel Tribute Documentaries  2011

  • Designed advertising materials followingpre-established brand guidelines for memorial documentary services

Drexel Photography Department

Work Study

2007  June 2011

  • Managed distribution of photography equipment and lab monitoring

  • Assisted with printing and printer maintenance along with dark room printing and maintenance

  • Helped organize local high school photo contest, including sorting, documenting and judging admissions, as well as organizing and curating the show for the winning photographs

Amanda Stevenson Photography
  • Created logos, business cards, and promotional marketing materials for business promotion
    and events including post cards, catalogues, advertisements, and e-mail blasts

  • Assisted with lighting and styling on set, retouched photos, and systematized file maintenance

Graphic Design +

Photo Intern

2009  2010

© 2020 by Emily Sackett.