Branding, collateral, packaging
The goal of the Amakihi brand is to sell current and trendy pieces for less, while looking more luxurious than bargain basement. The target market is late teens to late 30-year-old women who live in the US and abroad. The logo includes a graphic representation of an Amakihi bird in flight, while the pineapple hints back to the bird and the brand’s Hawaiian roots.
Gold foil on printed collateral helps elevate the brand, and reenforces the Art Deco inspired patterns.