Sugar & Pop

Sugar and Pop is a mobile, old-fashioned kettle corn experience. The color palette is both sugary and buttery, drawing inspiration from kettle corn flavors, while the mix of hand lettered inspired typography hints back to the company’s owners Luann (who brings the sweetness) and Mike (known to his grandkids as Pop.)

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Several concepts for the logo and branding were explored including an old fashioned suite inspired by wood carved farm signs carved from from upstate New York, and a popcorn centric option that played off of the pattern of popcorn.