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Guidehouse

Rebrand, templates, social graphics, white papers

Formerly known as the public sector vertical at PwC (Price Waterhouse and Coopers), Guidehouse became its own company in 2019. An abstraction of architecture lent itself to a modular graphic system employing angled shapes and scalable polygons. An updated palette drew inspiration from the original PwC brand, and the guiding element of the new name also inspired environment based imagery.